Hansaplast is active in 5 different segments:

  • Wound Care: the core and the origin of the brand, where Hansaplast has 21 No 1 positions in its core segment “First Aid dressings”. In Europe Hansaplast is the clear No 1 brand with more than 35% market share.

  • Foot Care: Hansaplast is already an expert in problem solving solutions with a strong competence in treatment of blisters and corns. The product range is complemented by cosmetic products such as creams and deodorants.

  • External Pain Relief: for many decades Hansaplast has a leading position in the segment heat plaster with its “ABC plaster”, which treats back and neck pain effectively.

  • Sport: a business very strong in markets such as Australia and South Africa, where Beiersdorf (Elastoplast) is the No 1 supplier for leading sports clubs in the Rugby & Hockey league.

  • Insect: Effective solutions to prevent and treat insect bites. Only available in a few markets.

Hansaplast has an innovative assortment with more than 80 different products and therefore a central position in the health care market. Hansaplast and its products help people to enjoy an active life without being limited.

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