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Hansaplast -
a tradition of innovation,
healing and caring

Hansaplast has always been about discovery and
innovation. And about leading healing in a new direction,
with medical expertise and quality as its backbone.

For over 90 years, Hansaplast has been committed to serving the actual needs of real people and providing them with the highest possible product quality. From discovering the first plaster to becoming the world’s number one trusted plaster expert, Hansaplast has always had an open ear for feedback from consumers and professionals alike, actively integrating their requests in the product design.

Today, Hansaplast is sold in more than 90 countries, with products now ranging from wound healing to pain relief, from footcare to noise reduction. We are dedicated to globally facilitating the lives of the people who trust in our products, supplying them with high-end solutions that will make their everyday lives more stress-free and painless.

A passion for healing and innovation

A true passion for healing and innovation has always been infused throughout all aspects of Hansaplast – from the discovery of the first plaster to today’s modern research and innovations

Leading healing in a new direction – and more

Because of our commitment to working as
a caring, healing partner, Hansaplast is
market leader in 18* countries world wide.
Our intensive R&D efforts, complemented
by cooperation with many institutes
plus outstanding product development
capabilities are always about leading
healing in a new direction and allow us to
discover path-breaking insights.

Today, more than 90 years after the first
plaster was discovered by our company
founder, we strive to convert our innovations
and findings into cost-effective products
and solutions that facilitate consumer’s
evergrowing demands for easy-to-use, high
quality products and convenient solutions,
from footcare to noise reduction and pain
relief, making us a trusted brand and
household name worldwide.

Whatever our next breakthrough –
we had you in mind, and you will be the
first to benefit from it.

*Source: Euromonitor International Limited;
Hansaplast, Elastoplast and Curitas by
global brand name in the category sticking
plasters/adhesive bandages, in retail value
terms, 2013

Our commitment to research is a long-standing
tradition
Today we continue to strive towards excellent
solutions in woundcare

Current innovations:
An allround plaster and effective footcare

An especially resistant plaster introduced in 2013, Hansaplast Elastic + Waterproof, shows that the research on new plaster products never stops. This plaster combines a flexible elastic material with a watertight, breathable membrane. This allows it to offer optimal protection when coming in contact with water.
Hansaplast Elastic + Waterproof includes a
watertight, breathable membrane
Carsten Hartkopf, Research & Development,
Beiersdorf AG

Also, Hansaplast’s plaster know-how has led us to venture into other fields; crosslinking from our plaster technology we have developed Anti Blister plasters for feet, and an entire footcare range, Hansaplast foot expert. Current innovations in that range include the ANTI CALLUS Series from Hansaplast foot expert which was introduced in 2012 and is an effective three step-system (containing peeling, cream and serum) to combat callus and leave feet silky and callus-free.

„At Beiersdorf, we work with
the principle of Open Innovation.“

„This means that we can actively integrate external ideas and solutions for the development of new and exciting products based on the latest findings and insights worldwide. “

The Hansaplast history

Since 1882, our company has come up with many industry-firsts. Discover some of our breakthrough efforts until today

2014 - 2000

Hansaplast today: A modern-day companion for every household

2014 “Aqua Protect” is relaunched. The new, extra strong and waterproof adhesive keeps your wound 100% dry and guarantees the plaster will stay in place when wet. The plaster now has a light beige woundpad and transparent backing for greater discretion. The packaging was also reworked to emphasis the brand’s competence and appeal to consumers’ changing preferences in design.

2013 “Elastic+ Waterproof” is the first waterproof plaster with a fabric backing. This three-layer plaster combines a waterproof, breathable membrane and special adhesive power. It offers optimal protections against water, dirt and germs even in the most demanding of situations.

2012 “Extra Robust Waterproof” is the first durable textile plaster. The plasters are made out of a waterproof material, are breathable and have extra-strong adhesive quality.

2012 “1, 2, 3 Callous Free!” With this motto Hansaplast foot expert releases an anti-callous series with three products.

2009 is the sign of the feet: Hansaplast starts a foot care assortment with the “Velvet Feet” foot cream.

2007 The foot care assortment is expanded to include blister prevention gel, which simply and effectively prevents the formation of blisters.

2004 under the pharmacy-exclusive brand Hansaplast MED, plasters with silver in the wound pad are introduced that speed up the healing process. Silver was first introduced by Hansaplast in 1930, but still too expensive for production.

2003 the “Hansaplast Active Gel Strip” speeds up wound healing with a moist wound environment that creates optimal conditions for healing. Since 2011 it has been called “Fast Healing.”

2002 Hansaplast and ABC Local Pain Therapy are merged. From this point on the heat therapy plasters are available under Hansaplast.

2000 Hansaplast introduces the first plaster that helps reduce raised and even old scars called Hansaplast Scar Reduction.

1999 – 1989

First steps into new markets: Hansaplast continues to grow


1999 Hansaplast expands its assortment to include joint bandages for hands, elbows, feet and knees.

1998 Hansaplast Strips “Plus Disinfection” are introduced. Disinfection agents prevent wound inflammation

1997 Hansaplast introduces Foot Care: first steps into the market are made with blister plasters, corn plasters and deodorant

1996 for the first time there is “Aqua Protect” a plaster with which one can shower without the wound getting wet.

1984 the practical and singly packed “Hansaplast Strips” now come in an elastic version.

1950S, -60S AND -70S

Post-war Hansaplast: Water resistant plaster and the first strips


1978 the pharmacy-exclusive plaster brand Hansamed (derived from the hypoallergenic range Hansavlies) is introduced. It specialises in the treatment of sensitive skin.

1976 under the brand Hansaplast spray plasters are introduced.

1974 colorful “consoling plasters” ensure that children can quickly forget their little wounds.


1968 hypoallergenic plasters (“Hansavlies”) are brought onto the market.

1962 Hansaplast non-adhesive Wound pad A major breakthrough with a new type of wound covering made of viscose fibres that prevent the pad from sticking to the wound: it shortens and improves the healing process.

1960 “Hansaplast strips” are released. They are singly packaged and therefore especially sterile.

1953 Launch of the first water resistant plasters, also for fingers

1882 – 1930S

The beginnings of Hansaplast: From gauze plasters to elastic woundcare


1932 Flexible ready-to-use wound dressings under the name “Hansaplast elastic” are introduced

1930 fine silver with its bacteria-reducing effect is discovered for wound care and introduced in “Hansaplast Silver.” The production for this modern wound  reatment is still too expensive, though, so the innovative plaster is pulled from the market in 1932. In 2004 silver is once again put in the wound pad.

1928 ABC Plaster for heat therapy  (from 2002 onwards, under the brand name Hansaplast)

1922 the first plasters with wound padding are sold under the name of Hansaplast

1921 The creation of Hansaplast! It is first known as Leukoplast quick wound dressing.

1901 World’s first white zinc oxyde rubber plaster Company owner Dr. Oscar Troplowitz produces a plaster with both strong adhesion and durability. Zinc oxide eliminates the problem of skin irritation and the white powder added a bright colour. The world’s first white zinc oxide rubber plaster is introduced under the name „Leukoplast“ (from the Greek „leukos“ – white and „plastos“ – shaped. It wasn’t however suitable for wounds as it didn’t absorb any blood.

1890 Dr. Oscar Troplowitz purchases the company from Carl Beiersdorf and constructs a large factory to develop the gauze plasters, to meet the growing demand by doctors for the new product to protect wounds.

1882 Carl Paul Beiersdorf is granted patent No. 20057 to produce coated plasters. The “gutta-percha plaster gauze” allows for a precise dose of drugs to be administered to the skin. This is the birth of the Beiersdorf AG.
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