90 YEARS OF
   HEALING EXPERTISE!
Nine decades of best performance in healing
everyday pains and problems! Celebrate with us –
and see how we changed from inventor of the first
plaster to a trusted companion for your everyday life

Hansaplast milestones –
and stories of caring throughout the ages

1922

„My grandmother Helma was a young student in an all girls’ sewing class in the early twenties, and liked to tell the story of how they were giggling and putting their heads together all the time instead of being meticulous with the needles and fabric. Needless to say that the teacher wasn’t very pleased with them. Due to poor sewing competence,  a lot of plaster was used during that year...“.

1922: All girls’ class in 1922. Pair of old metal scissors. Historic Hansaplast plaster package. Old metal button. Needle and light blue thread.

The first antibacterial plaster is introduced containing fine silver with a bacteria-reducing effect. Its name; “Hansaplast Silver”: As production is too expensive, the product is pulled off the market again.
1930

1933

“I remember the first summer in our house in the mountains as being blissful and stressful at the same time. Peter was still working on the house, and I was making do with basics for housekeeping I always seemed to have a plaster on one of my fingers. But I was happy.”

1933: Mother and baby in 1933, historic Hansaplast plaster package.

1951

“I was such a rascal and tomboy and always wrestling with my father by the seaside. That one summer we had a competition on who could jump further into the water and I suffered a scratch on my ankle when I hit a rock underwater. There was no more swimming that day, but sandwiches with my father on the blanket.”

1951: Blond girl on father’s back, seaside 1951, historic Hansaplast plaster package.

Hansaplast produces waterproof and finger plasters for the first time.
1953

A true innovation for consumers: The first Hansaplast strips are released. Indiviudally packed and especially sterile.
1960

1969

“As a little girl, I loved my brother’s Go-kart. I kept speeding up to the stairs of our house and would jump off there. One day I hurt my knee really badly, my mom came running out, blew a kiss on it and covered it with a strip bandage. I was proud of showing off the strip because I had had a cool car accident!”

1969: six-year-old girl on go-kart in the late sixties, historic Hansaplast plaster package with strips, strip of asphalt.

1975

“My sister’s communion…a big event that will always stick with me! I was playing in the churchyard, bored to death during the ceremony and stumbled across a large cobblestone, badly hurt my knee and tore the trousers that my mother had borrowed from a neighbor’s boy for me. I was yelled at, but still got a plaster…

1975: Family communion in the Seventies, historic Hansaplast plaster package, cobblestone.

The first pharmacy-exclusive plaster is introduced, caring especially for sensitive skin. It is called Hansamed.
1978

It’s flexible! Hansaplast comes out with the first elastic plaster strips.
1984

1989

“My first VW Beetle! I bought it with the money from my first real job. That spring, I was hardly seen around the house, only to be found in the garage or under the car. My girlfriend contributed with a constant flow of comfort and plaster.”

1989: Three young men in front of VW beetle, historic Hansaplast plaster package, garage door.

1992

“Horses always held a great fascination for me, So when I got Romeo, I was in heaven. He has been my companion now for twenty years and never once threw me off... but I always take some plaster with me when I see him... there is always a little bit of a scratch here and there when I am in the stable.”

1992: young girl feeding horse in the Nineties, historic Hansplast plaster package, wooden door with shrubs.

Shower without your wound getting wet: Hansaplast introduces “Aqua Protect”.
1996

1997

“I’ll never forget the first time I visited my holiday romance in Munich…I was wearing my prettiest new shoes, but he wanted to take me sightseeing… I had blisters on my feet in no-time. Only the SOS Blisterplaster saved me… and one year later, Jan and I got married.”

1997: young couple hugging wearing hats, red high heeled shoe, old Hansaplast blisterplaster package, map of Munich.

Hansaplast assortment expanded to include joint bandages for hands, elbows, feet and knees
1999

Larger plasters and a different sort of pain relief: ABC heat therapy plasters for muscular back and neck pain merge with Hansaplast and from now on carry that brand name.
2002

Footcare is also a Hansaplast topic. A Blister prevention gel is introduced.
2007

Hansaplast starts a footcare assortment with “Velvet Feet” foot cream.
2009

2012

“I built a tree house for my 3-year-old son, which involved a lot of hammering and splinters. My son was climbing all over the place in the unfinished shed and played pirate. He fell off and scratched his back on the brand new tree house slide…that evening, we were both covered in plasters: He sported them on his back and me on my fingers.”

2012: Hansaplast Extra Robust package, tree house, nails and a plank of wood.
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When Hansaplast invented the first adhesive plaster in 1922, woundcare was revolutionised. It was only then that it became possible to take care of those small injuries and mishaps of everyday life without the help of a doctor. Simply by going to the medicine cabinet and applying a plaster. Isn’t it great that your mother can do it? Your husband? Your friend? Someone who cares?

Since then, Hansaplast has come a long way. Today, we apply our expertise in wound healing, pain relief and footcare across the world. We are not only the trusted plaster brand No. 1 in Western Europe, but also market leader in 17 countries worldwide. We are loved by mothers, praised by athletes, and recommended by experts, pharmacists and doctors.
That’s why we would like to celebrate those 90 years of Hansaplast with something special. We have compiled stories of caring throughout the decades, ever since it all started in 1922.

Please note that, although they were compiled with great care, the tips and advice given on this website by no means substitute medical advice and treatment. If you have or suspect a health problem, consult a doctor and follow medical advice, regardless of what you have learned on this website. Always read carefully and follow the instructions for use or the leaflets of our products.
For further information, please contact us via email at Hansaplast@Beiersdorf.com